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Up for Discussions – SEO for Photographers, Part 1

SEO post title sample

labeToday’s Up for Discussion post has been written by Mary McAvoy, she also has a WordPress blog, Sublime Days.  Mary wrote commented on my post last week about post production and started telling me about what I should be doing to get better at SEO. I’m sure many or most of you have heard of this. I keep getting emails from people telling me if I pay them they can get my SEO rating a lot higher, and my husbnad keeps saying Google hate them and if you do it, it will make it worse.  So Mary was telling me things I didn’t know, so thought it would be great for us all to hear.  It is tough area, but really, it is so very important and you all should read it, think about it, and see you can make some changes to your blog/website, next week she will talk about images.

I will hand it over to Mary now.

I’m grateful to Leanne for giving me this opportunity to share with her readers what I know about search engine optimization (SEO) and how it pertains to photographers who blog and who have a website on WordPress.

This article will come to you in two parts. Part 2 will post next week.

First, about SEO generally.

I’m surmising that pretty much everyone who reads this post has, at one time or another, “searched” or “googled” a topic. You typed in words that you hoped would bring you to web pages that specifically addressed the particular topic about which you had interest. The words you typed in are “search terms.”

Search “engines” or “spiders” or “robots” or “bots” read those terms and in milliseconds they scoured the world wide web and then presented to you pages of results, listed about ten to a page. If you were accurate in your choice of search terms, your hoped for results came right up on that first page, perhaps even in the first three sites presented on the first page.

To understand SEO, you need to know that the bots’ search behavior is governed by an algorithm – a set of instructions that tells them how to prioritize what they find on the millions of sites they are scanning for you. This algorithm is changed and refined all the time by search services (Google, Yahoo, Bing, etc.) in an effort to make search results more accurate for the person who is searching the internet, and also to weed out spam from being listed in the search results. Also, different search services have their own algorithms, though there is much overlap. What I’ll discuss in this post is pretty standard in any search service.

Now, let’s look at that same topic but from your point of view as a blogging photographer or a photographer with a website. For the purpose of this post (and for Leanne’s benefit), I’m going to assume that your photography is a business enterprise. And I’m going to assume that your two goals in having a website are to sell your images and to offer lessons in photography. I’m also going to give instructions based on using WordPress (WP).

Here we go.

When you write a post or create pages of your website, you should have a few things on our mind:

1) good content (i.e. quality writing or text)

2) an exceptional and deliberate heading (h1) or title for your post while keeping SEO in mind

3) well labeled photos

and last but hardly least, here’s what’s most important in terms of SEO as you prepare a post:

- in your content and when labeling photos, use the terms a person would type into a search box to find the post you are writing. Think as they would think and use the terms you imagine them using to find the topic of your post. Those terms should be throughout the post and also added as category and tag words

Below I’ll elaborate on each of the above.

1) About good content – believe it or not, the bots do care that the quality of your writing is good. This is one way they can sift out spam sites. If your writing is done well and stays on the topic of the keywords you add as “categories” and “tags” (and also on the topic of your overall site) then you’ll be better viewed by the bots. As you write, know that the first paragraph is the most important in terms of what the bots “read” so put your keywords in that paragraph. Make this opening paragraph concise and directly related to your topic.

2 About your heading (h1) – the heading(h1) of your post is the “title” you put into the title bar at the top of the page where you write your post on WordPress. (It is also the page titles of the pages on a site. But I won’t digress to that in this post.) In the image below “Leanne Cole Offers Lesson for Street Photographers” is the title. It’s of utmost importance that the most defining words (the search words) of your post appear in this title line. This is the top hierarchy for the bots. This title bar creates an “h1″ level heading. In the search algorithm, the number one thing the searching bot looks for is h1 content. H1 content is brief – generally the title. (So, you can’t change your whole content to h1! To do that would probably be looked upon as spamming!)


SEO post title sample

 

Often as you write a post, if you are thinking about SEO (and you should be if your site’s purpose is to promote your business), you’ll change to more targeted and succinct titles (h1 content). To help you understand refining your h1 content, let’s say you decided to change the title above to something even more focused on searchability. So, you might changed it to: Street Photography Lessons by Leanne Cole.

A WP tip: If you change the heading at any point while you are preparing a post, be sure you edit it in the line just below the title bar. To do so, click on the Edit button. The text that now shows (in the image below) in yellow will turn to blue. Copy the text in your title bar and paste it into the edit bar, replacing what was there.

So, before (as you change the title/h1):

SEO post h1 edit in WordPress

And after:

SEO post h1 title change

Then press OK. WP automatically puts the whole title in lowercase and adds the dashes between the words so that you don’t have to. But read it to be sure it’s correct. You should make a habit of checking this bar before you Publish your post to be sure it’s accurate. It is the most important SEO content in your post.

NOTE: While I’m on the topic of headings, do you see that Paragraph bar in the first image above – it’s in the lower row all the way to the left in the tool bar? If you click on the down arrow next to Paragraph, you’ll see all your heading choices.

It will look like this:

Wordpress dropdown menu for headings

These options are not just about the font look. Anything you change to heading 1 (h1), heading 2 (h2), heading 3 (h3), etc. will set a hierarchy of search importance. So, you might make a short subheading (one or two brief sentences) in h2, placed as your first paragraph in the post body area. It would be made up of content that includes the next most important keywords that are not in your title (h1), though it might also repeat the content of your title. Unlike the writing we were taught in school, in blog writing you should repeat your key words and phrases in the most natural way you can. For this post example Leanne might add an h2 that reads: I’m offering a Street Photography lesson in Melbourne this Saturday, September 21, 2013, at noon.”

Part 2 of this topic will be published by Leanne next week.

It will cover 3) labeling your photos.

Please let me know if you have questions and I’ll do my best to answer them.

Mary McAvoy-Syntax and Style

Mary McAvoy is an author and photographer. She owns Syntax and Style, a business that specializes in the web presence of writers and photographers. Mary’s been blogging since 2007.

Her sites are:

sublime days – where Mary writes about all sorts of things and shares about her writing and her books

The Ripest Pics – Mary’s photography site

MaryMcAvoy-Photography – Mary’s photography-for-sale site (hosted by Fine Art America)

SilverLining-MaryMcAvoy – Mary’s photo-blog about a pond in New England

 

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103 Comments Post a comment
  1. You learn something new everyday. Today was the tip on the h1 change. Thanks.

    June 10, 2014
  2. Thank you for sharing this great information! I began my photography blog around a year and a half ago, and it was mostly a lot of trail and error on my part. Then, I had to stop blogging for almost a year due to arm injuries. I find this information very helpful, especially now that I’m in the process of reviving my blog.

    June 10, 2014
    • Thanks, Priya.
      Have fun as you get back into your blogging!
      Mary

      June 10, 2014
  3. Reblogged this on Click And Color.

    June 10, 2014
  4. Very nice guest post. Looking forward to part 2!

    June 10, 2014
    • I think Part 2 will help photographers understand the importance of good labeling practices.
      Stay tuned….!
      Mary

      June 10, 2014
  5. Jackie Saulmon Ramirez #

    I learned about the titles pretty quick but some of the terminology I admit I had forgotten. This was very informative, I like that. I hopped over to her blogs and took a peek; her photographs are very good. I especially like the pond. :)

    June 10, 2014
    • Hi Jackie, glad you found the information helpful! Thanks about my photography!
      Mary

      June 10, 2014
  6. I’m not a photographer (wish I took better photos – always trying to improve) but I found this post extremely informative. I had no idea about a Post’s title change and editing the bar below…thank you for sharing.
    AnnMarie

    June 10, 2014
    • Hi AnnMarie – it was a while before I realized that the edit had to be made in the edit bar below the title bar…! Also, I think that if you schedule a post for a later date, for some reason a weird code appears in the edit bar. So when I post-date a post, I ALWAYS make sure I check the edit bar to be sure my title appears as it should.
      Also, that string of information in the edit bar is the address for that particular post. So, it’s important!
      Mary

      June 10, 2014
      • Yes, thank you Mary.
        I often change my post titles because I’m a banana, so this is terrific info. – thanks again. I’m waiting for the morning I wake up as a brilliant blogger ;-)
        AnnMarie

        June 10, 2014
  7. Thank you for bringing up this topic and sharing these valuable tips. I would like to expand on what you mentioned about repeating the key words, or tags, in the text.

    It will help the search robots by using related terms in the story. So when talking about teaching street photography, the terms learning, pictures, photos, spontaneous, reportage, improving skills, woven into the article will provide added “hits”. Think of what the searcher might be looking for. I find it very valuable to look at the search terms (on the statistics page) that were used to lead to my blog. Why, I even get ideas by seeing the related questions folks ask.

    Note how I used the words text, story, article in this comment to provide fodder for the search engines.

    June 10, 2014
  8. I had no idea the headings were not just for the font! This is so informative. Thank you so much for sharing this information with us and doing the interview. I really appreciate it!

    June 10, 2014
    • You’re welcome – it’s a live and learn process! I’ve picked up this information over the course of the last seven years!
      Mary

      June 10, 2014
  9. awesome tips! looking forward to more!

    June 10, 2014
    • Thanks! Leanne will post Part 2 next week. Tune in then!
      Mary

      June 10, 2014
  10. Reblogged this on TravelBloggers.on.WordPress and commented:
    I’ve just stumbled upon this article about SEO (Search Engine Optimization). Usually, I don’t take notice of those articles because it’s very often accompanied by annoying advertisement. But this one is a guest post on http://leannecolephotography.com/, which is a blog that I’ve been following for a long time.
    It’s really worth reading and very informative, and provides you with useful tips on how to choose your heading or how to write the first paragraph of your post in order to optimize chances that search engines find you.
    Those tips can apply to anyone, not only to professional photographers.

    June 10, 2014
    • Thanks for the reblog! And you’re right, these are tips any blogger can use. Same for those building the pages of their website.
      Mary

      June 10, 2014
  11. Very informative and useful, not only for photographers. I’ve reblogged it on http://internationaltravelbloggers.wordpress.com/
    I’m looking forward to Part II!

    June 10, 2014
    • Thanks again and Part 2 will post in about a week!
      Mary

      June 10, 2014
      • I won’t miss it! Your tips were really very helpful, thanks!

        June 10, 2014
  12. Thanks for the info! Will try to follow them…

    June 10, 2014
    • You’re welcome! My advice is to adjust to one thing at a time. Otherwise, it can seem overwhelming to try to incorporate all changes at once. Maybe for starters, just get used to working on good titles and making sure you understand how to edit them in the edit bar.
      Mary

      June 10, 2014
  13. Mary, this is a great topic. I spent weeks and weeks trying to figure out SEO best practices when I first began blogging. It can definitely be very confusing. Despite everything I read, your clear explanation of header tags is wonderful. I came across nothing as clearly written as what you have said. One question I have: I will always change the post slug to be SEO-friendly, but oftentimes leave the title H1 header different: as in Monochrome Madness Week 14. Does the inconsistency matter? I am under the impression that the slug is what the bots index, but perhaps the inconsistency creates confusion.

    Looking forward to your post on photos. I spent a great deal of time researching that as well, and the most elusive concept to find information on is the all-important alt tag. I’ve got a consistent system in place, but it will be interesting to find out if I’m doing it correctly :)

    June 10, 2014
    • Hi SPFischer, I think that in all things internet, consistency is best. That said, I’m not the most consistent blogger! My site, sublime days, is so filled with random stuff, it’s almost as if what’s consistent is its randomness! I’m trying to get more focused on that site, but in years, I haven’t mastered it. This is by way of saying, I’m not the best example of being consistent.

      But at the level you are asking about, the details of a post, I think consistency helps a lot. And I do think inconsistency there (between the title and the slug) could add confusion. That’s also where a keyword generator can help. Not only will your title and slug be consistent with one another, but your choice of keywords/search terms will be consistent with what’s current.

      I’m not totally sure, but I’d worry that if your slugs were reading just too far differently than your title, the bot might see it as spam. I’m not sure where “too far” is, so I’d advocate that you keep them the same or very similar.

      June 10, 2014
      • Darn, I was afraid you were going to say that… Thanks for your input, Mary. And thanks, Leanne, for bringing this to your followers. Great, great topic.

        June 11, 2014
  14. Thanks for the SEO tips.. Much appreciated :-)

    June 10, 2014
    • You’re welcome!

      June 10, 2014
      • Sorry … I entered this in the wrong place first time around. I’ll try again.

        In response to John’s comment … I’m afraid you and I are the only two with the impression that this is all smacks a bit too much of micromanagement. I agree that if it’s good … folks will come. I’m not convinced that a platform like WordPress is actually the best place to showcase one’s photography … even if you present yourself as a photoblogger. Sites like 500px might do more to get you and your talent ‘out there,’ posts certainly generate much more global traffic on that platform. And, if it’s all about sales … well then, there’s another can-o-worms. I’m not sure any photographer actually does much business off internet traffic generated by sites such as WP. Smugmug might be a better bet. I’d be interested to see hard data which indicate otherwise. D

        June 17, 2014
  15. Perhaps this is a wrong and inaccurate interpretation of SEO and those who work in this area. But I have associated the acronym ‘SEO’ with bad things. Advertising, invasion of privacy and such. My belief is that if it’s worth the view and the time, they will come. With no help from those whom seek to profit at your expense. An odd (and negative) way of looking at this I admit.

    June 10, 2014
    • Hi John,

      Ah, the can of worms is opened!

      There are certain platforms, social media primarily, Facebook supremely, that I am wary of because, I agree, they are founded in selling stuff to hungry consumers. And all I have to do is see a picture of the President of the U.S., current or past, (http://www.financetwitter.com/2011/02/obama-dinner-steve-jobs-mark-zuckerberg-are-vvip.html) sitting with the heads of the powerhouse, technology royalty and I shudder at what we have let happen to our privacy. You are right to be concerned. I am. In fact, don’t get me started!!!

      And you are right again, SEO is different. “They will come” if you build it…properly. If you host a stagnant site, that does not give a hint to the search engines what you are about, you will be invisible to them. It’s important to understand the algorithm of how you get “found.” And it’s important to know where to place the information that gets you found – in your photo labeling, in your headings (h1 primarily), in your categories and tags, in your content. Otherwise, you don’t get found – you’ve built an invisible site.

      Also, by correctly setting up your site in a way that focuses only on, say, nature photography, you will only draw those who want to see nature photography. You won’t have to bother with the myriad other stuff that might come your way if you were not specific about what your site is about.

      Finally, to have ads appear on your site, you have to sign up for them. I don’t sign up for paying ads. I make no money from ads on my sites. My sites are probably a total bore to those elements of the web that thrive on advertisement and selling. But my sites are visible to people who are interested in my writing and photography because of my SEO practices.

      Thanks for raising this serious issue.

      Mary

      June 10, 2014
    • Being a software developer and working in web development a little, when used correctly SEO tends to be geared towards one thing, which is ranking as high as possible on the search engines. The majority of people today, when searching for something, tend to use search engines to find it, unless they already know the web address. For me it is also very important that the search engines work correctly as I use Google almost on a daily basis for work. I run into a problem and then I type the problem I have into Google and it comes up with others who have experienced the same thing so I can find the solution. So if used correctly, SEO will help traffic come to your site from people trying to find things they are interested in through the search engines.

      I can see where companies will track what pages a user visits on their sites to gather information about them to use to their advantage by creating SEO around that to get people in. But search engines like Google and Bing try to find malicious use of SEO to keep companies like that from being at the top of the list. I personally don’t care much about SEO for my site as I am happy with just showing my work and not really in it to maximize viewers as it is just a hobby for me. But as long as the search engines are around, SEO will always be an important part of business when dealing with the internet. It’s not completely bad as it helps you as a consumer to find the things you need to find easier, but it is not good either because sometimes you find the sites you don’t care about because they are cutting corners for the sole purpose of increasing traffic.

      I hope this gives you a little insight as to how important SEO can be for a company. I never knew much about it until I started doing some web development myself.

      June 10, 2014
      • Hi Justin,

        You’ve made a good point above that I want to address. If someone has a website or blog that they don’t particularly care about others on the internet finding, then SEO isn’t necessary. Some small businesses prefer to rely on word-of-mouth or handing out their business cards to direct traffic to their sites. They might also send out an e-newsletter to a selected group, which then sends traffic to their site. Any of those ways to direct a target group to a site is perfectly fine.

        The use of SEO practices is for those who want to draw the attention of others on the internet to their site.

        Thanks for your thoughtful comments, Justin.

        Mary

        June 11, 2014
    • Hi Pairadox Farm,

      I hope you find this reply…I’m not sure I’m putting in the right place!

      My posts here on Leanne’s site have been about the value of good SEO practices. So, in that context, here are my thoughts.

      I’ve been thinking about John’s referencing the phrase “if you build it, they will come.” I recall that expression coming from the movie Field of Dreams. The idea being that if the baseball field were built, the players would come.

      So, in regard to that concept, if just a field were built – a mowed expanse of land, people might come by to see it and maybe even walk on it. Perhaps even picnic on it. But unless you put the diamond (the bases, etc.) on it, it’s not going to be recognized as a baseball field and draw the attention of baseball players.

      SEO is like making sure the diamond is on the field, like marking the field so that its purpose is distinct and clear and it draws the attention of baseball players and baseball fans.

      These posts I’ve put on Leanne’s site about SEO address the reality of how the internet works. Bots cannot “see” as the human eye sees. They can only read. So in order for them to “see” your photos, you have to label them with words that tell the bot what the photo shows. Likewise, posts and pages have to have meaningful words and phrases that the bots can use for distinguishing and sorting one site from another when someone searches a topic.

      The extension .jpg tells the bot it’s come across an image (…it’s a field) but there are billions of .jpg’s on the internet. To distinguish one .jpg from another, it’s essential to label them (to put the diamond on them) so that they are distinguishable for what they are in a search.

      In “the olden days” when someone built a store, they also made sure to advertise it in the local newspaper so that folks knew about their store and what was sold there. Same with movie theaters and houses of worship and restaurants, etc. SEO is the web equivalent of advertising. Certainly, if someone happened to walk by the store then they became aware of it. But the advertisement in the local paper reached a much larger audience than just those who happened by.

      As for SmugMug etc. –
      I use Fine Art America for selling my photography. There are pros and cons to this. People who know about FAA go there to buy photos – pro. And FAA is recognized by the search engines as a place (like SmugMug) where photos are sold – pro. So, by putting your photography on that platform, you draw interested buyers and you have the pull-power of the site’s address – pro. But there are at least 100,000 other photographers on FAA – con. So, competition is stiff – con. I host a group there – photographers who upload their images of the great blue heron. There are hundreds of heron photos in that one group alone. It’s not easy to have your work distinguishable within a setting like that!

      As for WordPress –
      I think WP has a fantastic product. Their whole platform is user friendly and they are always improving their product with great themes and fantastic intuitive features. And WP is certainly a recognized draw to the bots. I use my site on WordPress as a hub to all my other internet places – FAA (where my photos are for sale), Amazon (where my books are for sale), Facebook, where I have a photography site, etc. (Sorry readers for this plug. I’ve consciously avoided them in the two posts and my comments, but I think that in this comment, example is the best way to express what I’m saying.)

      Finally, wherever you put your photos and blog or host your website, it’s important to always be doing something – posting, adding photos, commenting, replying – so that the bot sees it’s as busy site. A stagnant site, in short time, is overlooked by the bots.

      Hope this helps! And clarifies! And doesn’t confuse! In fact, I hope you all know what a baseball diamond is!!!

      Thanks, Pairadox Farm, for adding to this conversation that John began.

      Mary

      June 18, 2014
  16. Leanne, Mary, thanks so much for the terrificly informative post. I’m so glad you spoke about the h1 feature. I’m going to be all over this stuff moving forward.

    Thanks again ladies.

    June 10, 2014
  17. This is a great article. Thank you for sharing this information. Now I need to pay a little more attention to what I thought were clever titles for my posts.

    June 10, 2014
    • LOL! Chances are you would have been a good newspaper man, James, if you create clever titles! It’s kind of too bad that the creative title has to go by the wayside in favor of SEO! But that’s the way of the web!
      Mary

      June 10, 2014
  18. This is a great article and think it will help others in getting traffic to their sites. It is a very competitive world on the web with trying to get people to find you. Some may think about the total population and think that if they were able to start a site to sell a few items, they would only need to sell X amount of items a month and things would start looking good. Sounds simple enough. But once they get things up they notice that people aren’t coming to their site. Then they start to get visitors but no body is buying anything. You know there are people out there that want your products or services, but you just need to reach them. With search engines being used more now than they ever were, it’s very important to work on your ratings to get to the top. It’s also a very dynamic thing as well as algorithms are constantly changing to keep spammers and malicious companies from abusing the system so you always have to keep on top of it. But, just like advertising for your brick and mortar store, it’s part of the online business world to keep up with SEO. I’ve also learned that companies hire people specifically for SEO and it can be a headache with trying to keep up with it at times.

    June 10, 2014
    • Hi Justin,
      I replied to your comment above but got it out of order – it’s a few comments below!
      Mary

      June 11, 2014
  19. This is a great post! Looking forward to next week’s post as I too have photos on Fine Art America!

    Tamara

    June 10, 2014
    • Hi Tamara, I think you will find the Part 2 article informative/helpful. It doesn’t address FAA directly but I’ll tell you that I think anyone who puts photos up at FAA should label before they upload to FAA. So, when you read the post next week, what I suggest for WordPress I’d also suggest for those of us on FAA.
      Mary

      June 10, 2014
      • Thank you Mary! I look forward to the post. Sounds like going forward I need to make changes. Would it be helpful for me to go back and make any changes once next week’s post is published?

        Thank you again!

        Tamara

        June 10, 2014
      • Yes, it would be helpful but it could be an arduous task. I’d suggest that moving forward you put SEO practices in place. Then if you have time now and then, revisit your best older posts and add tags, titles(h1), and labeling of photos that will help people find them.

        BTW, I’ve read that some FAA folks say that labeling the photos doesn’t matter, that the keyword/tagging you do on FAA is enough. I still add good labeling to each of my photos. I think that the keyword/tagging helps to bring a lot of visitors to FAA. But I like to think that I have an added advantage if my photos are labeled well before I upload them.

        Also, if your question about going back and making changes relates to FAA…that would be a huge effort as it would mean taking down all the photos you’ve loaded, relabeling them, and re-uploading them.

        Hope this helps –

        Mary

        June 11, 2014
  20. Thoughtful observations, Justin.
    As for SEO – I read Website Magazine (http://www.websitemagazine.com/content/), among other things, to keep current. It’s a great magazine. I receive their e-newsletters throughout the week. I’ve been following them for years now. I also subscribe to their print copy. (I still like the tactile experience of holding – in paper format – what I read.) Website Magazine is the primary source for my information about SEO and all matters relevant to running a good site. And I google around selectively for further information. It is a challenge to keep up with the constant changes.
    As for “Then they start to get visitors but no body is buying anything.” This is where a discussion on “conversions” could take place. You want your visitors to “convert” from being a visitor to being an active customer – someone who buys your photos or photo lessons (to keep with the theme of the post). There are things you can put in place on your site to help with conversions, starting with “calls to action” such as buttons that say “Buy Now” or “Sale here!” etc. You’re right, it’s just like a brick and mortar storefront.
    Thanks for your comment.
    Mary

    June 10, 2014
  21. Some really interesting information here, I knew I had to change headings and the address as well as keywording but I never knew technically why, Nice post Mary and thank you Leanne for sharing it.

    June 10, 2014
  22. Reblogged this on Ryan Photography and commented:
    Many thanks to Leanne and Mary for these wonderful SEO tips. I have learnt something about H1, H2 etc. Can’t wait for next weeks tutorial..

    June 10, 2014
    • Thanks Bren for the reblog!
      Mary

      June 11, 2014
      • You are welcome, distraught me something I didn’t know. Looking forward to next week’s blog post. xxx

        June 11, 2014
  23. More great tips, thanks Mary and Leanne!

    June 10, 2014
  24. Hey Mary .. SEO is such an interesting topic and an important one. I had no idea about H1 headings, nor of the hierarchy following. Thank you so much. I’m eagerly awaiting Part 2 :)

    June 10, 2014
    • Thanks, Julie. Somewhere in a comment I’ve mentioned Website Magazine. I’ll mention it here again since you recognize the importance of SEO and might be interested in it. I subscribe to their e-newsletters and always read anything about SEO.

      Also, everyone on WordPress should be signed up for the WP e-newsletters. They are great. Really helpful.

      Mary

      June 11, 2014
  25. Loredana Isabella Crupi #

    Very helpful! Thankyou both. :)

    June 10, 2014
  26. Very informative. Can’t wait for part two!

    – Jacob

    June 10, 2014
  27. Very good post packed with useful information – written in a way that photographers (not scorers) can easily understand. I’m going to change how I think about posts from now on. Thanks to you both for this.

    June 10, 2014
    • Thanks so much. Glad you found the post useful.

      Timidly, I ask….what are “scorers”…?!

      Mary

      June 11, 2014
      • #!%$! autocorrect – the word I intended was CODERS :-)

        June 11, 2014
  28. Leanne… I love you :-)! Thank you for sharing a lot of great information with the rest of us! I love how you succintly provided the information above and I too am going to start making a few changes here and there.

    June 10, 2014
    • Thank you, but I can’t take the credit for this, Mary wrote it, so the thanks really go to her, but I am so glad you thought it was beneficial.

      June 11, 2014
      • Well thanks a lot for sharing it with us..

        June 11, 2014
      • Thanks to LCD and Mary for the very helpful post. I am getting more responses with my photo challenge post than any other post. it’s quite an attraction. Would like to reblog this so i can have it handy for easy access to revisiting the post.

        July 4, 2014
      • Hi Akeem54,
        I’m glad you found the post helpful and by all means reblog it so that it’s easier to access.
        Best of luck with your posting!
        Mary

        July 8, 2014
  29. Thanks for your tips :)

    June 11, 2014
  30. Leanne and Mary, thank you for this informative post. This is the first time I have really understood what SEO is all about. This information is great for any blogger. I’m looking forward to the next instalment.

    June 11, 2014
    • Thanks, and thanks for the follow at sublime days!

      Mary

      June 11, 2014
  31. Thanks for a very informative guest post. I didn’t know about the need to change the heading on the edit line, which is a “biggie” because I often change my title after the post is ready to go.

    June 11, 2014
    • You’re welcome, I didn’t know a lot of this information.

      June 11, 2014
    • So many of us change the title once we get on with writing the post. I was glad when I figured out how to edit it and I’m glad to share the tip.

      Mary

      June 11, 2014
  32. Thank you Leannne and Mary. This is very helpful and important. You have made something that seemed so technical have some simple basic steps for me to follow. Look forward to your next post on photos. Thanks again.

    June 11, 2014
    • Hi Paul,

      You’re welcome.
      “Simple basic steps” is exactly what I had hoped to present in this post so I’m glad it came across to you (and others, I hope!) that way.
      The goal is to put sequential practices in place so that you are efficient with your time and successful with your SEO.

      And really, we have WordPress to thank, too, for building a fantastic platform. I’ve watched them over the past years systematically make more and more of the technical stuff amazingly user-friendly. I emphasize again to all of Leanne’s followers to subscribe to the WordPress newsletters. You’ll learn wonderful tips regularly. They are in a phase now that I see as making the whole interface more intuitive than ever.

      When I think that this whole computer/internet experience is built on bits, it’s mind boggling to me how platforms like WordPress have made it so easy for everyone to blog and host a website!

      Thanks Paul –

      Mary

      June 12, 2014
      • Thanks again Mary. I have no web training and found WP forums to be very helpful while building my site. Ended up using wp.org instead of .com, so allot of the information there is aimed at developers which can be very technical. Really appreciate you sharing this information and how it works more in laymans terms.

        June 12, 2014
      • I’m impressed, Paul, that you mastered wp.org! Years ago I tried to and gave up! I just couldn’t figure it out. But that was maybe five years ago. And, yes, the forums are a huge help. They respond so quickly to any question you present, usually within a day. The forum is another thing that’s improved through the years. Glad you found the post to be informative.
        Mary

        June 12, 2014
  33. Excellent post Leanne and Mary. Much easier to understand than WP’s info on the same subject. Thanks!

    June 12, 2014
    • I agree Tina, Mary did a great job of making it easy to understand.

      June 12, 2014
      • Thanks Tina and Leanne – my greatest worry when I sent the post to Leanne was that it was convoluted and unclear. So it’s reassuring to know that it came across well.
        Mary

        June 12, 2014
      • :)

        June 12, 2014
  34. Thank you, Mary! You have such a great way of conveying the important details. Very informative article.

    June 13, 2014
    • Hi Trish,

      Thanks so much –
      and glad you found your way to Leanne’s site!
      More to come next week…

      Mary

      June 13, 2014
  35. Wow, I didn’t realise the use of secondary headings within the text were anything more than aesthetic – very helpful tip, thank you. Great post, much appreciated! :-)

    June 17, 2014
  36. Thanks so much-great information

    June 18, 2014
  37. Great tutorial. Knew a lot of this anyway, but I get lazy. I’ll have to go back to putting in a bit more effort into these things!

    June 18, 2014
  38. Wow! Thanks for sharing this! I’m actually working on my SEO. I’ve never thought that the titles of my photos are so important. We’ll I will try to organize them now at put labels one by one. And I will start to put writings on by blogs. :)

    I thought that putting all that keywords/tags on my H1 title bar would increase my SEO. But I was wrong.

    thanks!

    July 2, 2014
    • So glad the posts were a help to you!
      Putting your keywords in your H1 title bar will still help, in fact it is the biggest help for SEO!
      But labeling your photos properly will help your SEO too!
      Good luck!
      Mary

      July 2, 2014
      • Thanks! Im trying to add tags on my post and update my H1 but is so hard to increase the rank of my page in google search. :(

        July 4, 2014
  39. Thanks for sharing. Good information. I’ve been trying to figure out the SEO stuff for a while. Not making much progress. But not much time to work on the blog either. :-(

    October 11, 2014

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