Jump Right In – It’s Christmas

That is the catch phrase that the Melbourne department store Myer is using for Christmas this year.  Though the first thing I noticed when I walked in the centre of Myer was this:

Rings Going UpI am not going to lie, I thought, okay there is red, and there is white, they are the rings you use on ships, and then there were swimmers.  What does this have to do with Christmas?  Then we went up the escalators.

Myer ChristmasWith the large Christmas across the floor, I started to realise, that this is how Myer were saying Christmas this year.

Reining in the ReindeersThe Reindeer’s were similar.  Red and white was everywhere.  It was so wonderful, but I couldn’t work out the significance.  Posters were everywhere that said

Jump Right In – It’s Christmas

The rings of red and white were everywhere as well.  I finally figured it out this morning.  I have to admit I love it now.  To me, Myer are the only ones that have given us an Australian Christmas.  Everywhere else, while it is wonderful, just does more the traditional stuff.

So what does it mean to have Christmas in Australia, well I think Myer are reminding us that it is hot here, and it is usually about avoiding the heat, doing what you can to keep cool, it is about water, and swimming.  Many Australians go to the beach for Christmas, or they go swimming in their pools.  Christmas here is all about Summer and how to celebrate a festive time in it.

Rings Going DownThis was taken from near the top looking down.  You can see the top rings more.

I congratulate Myer on their unique take on Christmas in Australia, I loved it, and I hope you all did as well.

Christmas Eve here and we are pretty much ready for tomorrow.  I will do a post later for tomorrow.  I’m not going to wish you anything yet, Christmas isn’t here yet.


    • Thanks John, it can be, but we grow up believing in white christmas’s and seeing that everywhere, that at times it doesn’t really seem right.

  1. Just received a photo from my daughter in Adelaide of Henley beach and a note saying our Christmas location, I have just sent her a link to your blog!

    • What a great idea. I must say we tend to stay at home for Christmas. We aren’t really beach people. It would be nice though for something different, maybe something we can next year. Thank you.

  2. I agree, it’s an excellent hit weather Christmas theme… All I could imagine thinking about in 30′ heat would be a swimming pool. I guess they are saying that their air conditioned and well stocked stores are as refreshing to tired Christmas shoppers as a pool would be :)

    • That is a fantastic idea Barbara, and I will say their store was lovely and cool. It was a great place to go to get away from the heat. When I lived in houses without air conditioning on really hot days, we went shopping, for just this reason. Thanks :)

      • lol ^ hot!

        When I was in America I used to pop into the bank on my walk to work as the bank was air conditioned :) Kept me going for the rest of the walk!

  3. In all the times I’ve been in the city this month and I’ve never been into Myer. Red and white is my fav colour combo so I might have to make a trip in there. Thanks for sharing these photos.

  4. That was great! It was really cool to have the perspective of Christmas in anothe country–and with photographs!! My favorite ;) well, besides writing!

    • Thank you cgiovanniwrites, that is wonderful to hear. Christmas in a country that is famous for its heat, doesn’t very often do Christmas in a non traditional way, so this is good, I wonder how long it will be before we start seeing santa in shorts and t-shirt, which I am sure if he was real is what he would wear here. Haha. :)

  5. Great photos, If Australia is white and red (HOT); here in Quebec it is white and blue (COLD). Happy Holidays

    • Maybe, no idea, I think they are meant to be sexy lifesavers, I don’t know. Lifesavers and their icons are kind of very Australian. Thanks mimiswardrobe :)

  6. I lived in S. Florida for many years, and we celebrated poolside as well. I loved the Xmas lights on Palm Trees, Boat Parade, etc. I actually love celebrating this holiday in a bathing suite. Lucky you. We are freezing, and no beautiful white to go with it all.

    • I will admit we stay indoors and turn up the air con. We don’t have a pool. I hope you demanded a refund, Christmas without snow. Thanks Sylvia, Merry Christmas

  7. It’s a nice theme, but I only wish they could only spell it correctly, the way it has been done for centuries and put the “T” in it. Merry “Christmas”…

  8. dafarmer says

    Merry Christmas Leanne at the time of this posting it was the day before Christmas Eve. I’m not sure what any of that has to do with Christmas either LOL but the photography was awesome!!

    • Thank dafarmer, Christmas is now over and it is boxing day, time to return to reality. I hope you had a great day.

  9. Fantastic ! Very stylish and so different as you can imagine to our displays here in UK for the Season .
    I’ve really enjoyed seeing Melbourne dressed up to the nines for the Festivities ! :-D
    Happy Christmas Leanne !

    • Yes, I think I understand, I think Myer found rather a unique way to celebrate Christmas.
      I am so glad you enjoyed the photos. Not always good photos, but I have to admit, that doing them for you lifted my spirits as well. It was wonderful to go and find Christmas in Melbourne.
      Merry Christmas to you as well poppytump. :)

  10. Love it ! :-)
    Did you spot the chistmas tree effect of the swimming rings on the floor behind the top swimmer ? :-)

    • That is great to hear Sallyann, and yes I did spot them, I was going to go and take some photos of them, but they were on the other side. Thank you . :)

    • Thank you communityramblings, it was a pleasure and a joy to do this, I have loved it. I did have a great day and I hope you have as well.

  11. Good campaign, very bold. Christmas in Oz isn’t the same as a European Holiday, so why go with the same themes? Great shots, too!
    Merry Christmas – I’ll just go ahead and say it now, since Lord knows when I’ll get another chance! :D

    • I totally agree, it seemed so un-Christmas at first, but I when I thought about it, it just seemed right.
      Merry Christmas to you as well. Thank you so much Marie. :)

  12. mkriegh says

    Particularly like this post. Good pictures and I learned something about Austrailia and Christmas. Thanks!

  13. I am beginning to miss my Australian Christmas. I am sitting in the middle of New Jersey, USA and they are saying we might see snow (woo hoo!) but Melbourne looked beautiful! I love your photos.

    • I have to say, I was pleasantly surprised by what Melbourne did this year, it was fantastic. I am glad you liked them, I hope you did get some snow. Thank you Mrs Bushranger

  14. Fabulous photography, stunning shots! I love how you compose and get such vivid bold colours and lines in your photos

  15. Now I start to sound like an old damage record … same thing I write every day …. great shots again. My daily pick is the one from the top … and down and the first photo. Excellent .. like different angels .. of an object.

    • You don’t sound like a broken record at all, but I understand what you are saying. I am not very good at saying why I like an image. I like those as well, I thought it would be fun to do the different angles. Thank you Viveka.

      • So true -.there is only so many words we can use when we like something. You’re very talent – your camera and you are a brilliant team.

  16. The beach theme works, it’s summer after all in Australia. May you and your family have a Merry Christmas.

    (I like the refresh of your format. Very crisp and nice, sharp lines. And, your tag line – “art and practice “, that is so true about photography. Well done!)

    • Thanks David, I agree, so very Australian. I hope you and yours have or had a wonderful day as well. Merry Christmas.

      (thank you, I did the upgrade and have started playing around a little. Yes, true for any art really, I have used it on and off since starting the blog. )

  17. petit4chocolatier says

    Gorgeous photos! I love the top looking down :)

  18. I think it’s brilliant. A bit like the moment when horseless carriages became motor cars, Australian Christmas in its own right.

    • Thank you so much Bonnie, I hope you have had a great Christmas as well. I enjoy your blog as well, you are a great photographer.

      • I know I don’t want something to complicated because I will never use it. Remember all my pictures have been taken with a canon point and shoot camera !! I want to continue taking pictures of the natural world particularly close-ups but would like to be able to take “vacation pictures” lol!

      • Bonnie something to think about, an entry level DSLR will allow you to do macro, allow you to use on auto or program and as you grow with it you can learn more and more. It will allow you many options.
        I would recommend the Canon 1100D or even better the 600D, you could get a lens like a 18 to 55mm, and pick up a bargain, or you could go that bit extra and get a 18 to 200mm which should cover ever thing you want to photograph.
        The Nikon d3200 is a pretty good camera too, though I would go the little bit extra and go for the d5200 if it is available yet. Same thoughts about lenses.
        One thing about going with Nikon or Canon is that they are the most popular and you will always find people who can help you to use them. Me included.

  19. I love this display! What a clever way to incorporate the Australian summer into a Christmas theme. Very clever.

    And I love the way you framed your photos of the rings, both from the bottom up and the top down. Thanks for sharing!

    • That is what I was thinking Mrs Fever, I thought they did a fantastic job.
      Thank you it is always good to hear things like that. Merry Christmas

  20. I didn’t realize Myer was that huge, nor that high! Spectacular idea for a very Australian Christmas! Do you have ‘Boxing Day’ today? And those special after-Christmas sales?

    Hope your holiday was satisfying (food- and otherwise! Merry Christmas again…to all from here in Chicago, USA!

    • Yes, Myer is huge. Well for Melbourne it is. Yes, we have Boxing Day, and our biggest sales of the year start then, or today. Craziness in the shops.

      It was good, we had a lovely time. I see you had snow, how wonderful. I hope you have had a great day. Thank you 1000

      • Restful day of continuing to make baskets, ornaments and stuff to sell later this year…I baked squash, a huge sweet potato, and sage/onion-stuffed chicken breasts…after I awoke from an hour’s nap! Just really tired, after all this ‘Mag Mile’/Xmas stuff…can’t wait to get back to ‘normal’ (whatever that is?). I’m doing Xmas stuff, because I really need to make some $$$ this coming year! And, I can’t wait to get back to painting…then hopefully sell one or two of my large florals. Always stuff in the works!!!

  21. Great photos Leanne and good to see some exciting Christmas ideas in the city – I’m quite put off by retail-land in the lead up to Christmas and only braved Chaddie at the insistence of my kids – I find it all pretty soulless. I’ll have to go and take a look at Myers now.

  22. I think that’s a very cool concept, and they smartly chose a nice, graphic representation of their theme. It looks really striking!

    And your photos are lovely :)

  23. Love the final shot here, Leanne – incredible depth and dynamic to it! That vertical string of red and white “lifebelts” adds a lot to it. Adrian

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